Sunday, July 18, 2021

Nike - This is Tomorrow

Lachlan's Alt Tour


New York Times Magazine – "A Tour de France With a Twist: Only 1 Rider"

"What made the alt tour feel special, though, has little to do with whether the black dot would overtake the pink. More enjoyable by far was the vicarious thrill of experiencing an epic journey that had been flattened into the two-dimensional space of a screen, but not compressed — the whole journey was there, spooling out in real time. With no television cameras or commentators to narrativize the relationship between those two small dots, the lone rider and the full event, the vague terrain between them was cultivated instead by the imagination. What grew in that space, aside from branding opportunities, was precisely what our pandemic year has made us crave and fear in equal measure: adventure. Proof of this could be found at Rapha’s Instagram feed, where some “dot watchers” became part of the story: After days spent following his progress across the map, they saw it pass through their villages or towns, where they hopped on their bikes and joined him for an hour or two. Morton briefly became a member of their community, and they briefly became part of the unique advertisement unfolding on social media."

The Alt Tour (de France)

1896 Athens Olympics


Wikipedia – "1896 Summer Olympics"

"Fourteen nations (according to the IOC, though the number is subject to interpretation) and 241 athletes (all males; this number is also disputed) took part in the games. Participants were all European, or living in Europe, with the exception of the United States team. Over 65% of the competing athletes were Greek. Winners were given a silver medal, while runners-up received a copper medal. Retroactively, the IOC has converted these to gold and silver, and awarded bronze medals to third placed athletes. Ten of the 14 participating nations earned medals. The United States won the most gold medals, 11, while host nation Greece won the most medals overall, 46. The highlight for the Greeks was the marathon victory by their compatriot Spyridon Louis. The most successful competitor was German wrestler and gymnast Carl Schuhmann, who won four events."


"At the 1894 Sorbonne congress, a large roster of sports were suggested for the program in Athens. The first official announcements regarding the sporting events to be held featured sports such as football and cricket,[46] but these plans were never finalised, and these sports did not make the final list for the Games.[47] Rowing and yachting were also scheduled, but were cancelled due to poor weather on the planned day of competition.[48] As a result, the 1896 Summer Olympics programme featured 9 sports encompassing 10 disciplines and 43 events. The number of events in each discipline is noted in parentheses. 

Athletics (12)
Cycling Road (1)
Track (5)
Fencing (3)
Gymnastics (8)
Shooting (5)
Swimming (4)
Tennis (2)
Weightlifting (2)
Wrestling (1)"

Saturday, July 17, 2021

Tom Sachs's Nikes


W Magazine – "Can a Pair of Sneakers Be Conceptual Art?"

Nike – "Become a NIKECRAFT Mars Yard Wear Tester"

Lagos and Future Global Tech Cities


Rest of World – "Beyond Silicon Valley: The six cities building the future of the global tech industry."

"Every hour, 77 people move to Lagos from other parts of Nigeria. Everything happens in Lagos. It’s the cultural and commercial center of Nigeria, home to the country’s oldest bank and its largest independent film studio. And it’s the hub for the country’s fastest-growing sector: technology.

Lagos is home to Jumia, the continent’s largest e-commerce company. But the city’s most prominent startups are in fintech — perhaps no surprise, given that the task of moving money around is still the most important challenge within Africa. Tech startups in Lagos are international in scope, with access to local funding through a growing venture capital network and a much larger pot of funds available through foreign VCs. Y Combinator, the Silicon Valley-based startup accelerator, held its first and only event in Africa in Lagos in 2016, a sign of the city’s growing influence within global tech circles.

The growth of the tech sector in Lagos almost feels inevitable, a natural extension of just how much the city draws everything into its orbit. The centralized nature of the city has spurred innovation, even as entrepreneurs now bemoan just how concentrated Lagos is."

Friday, July 16, 2021