Rio Olympic Logo Unveiled
"Olympic organizers have said the Rio 2016 brand was created to reflect the city's culture and represent its natural wonders and joyful residents. Organizers said the logo was based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.
Nearly 140 agencies initially participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016's organizing committee made the final decision a few months ago, selecting a design created by the Rio agency, Tatil."
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