Is not the Nike Kobe Bryant 'Black Mamba' trailer commericals (trailer 2 above directed by Robert Rodriguez featuring Bruce Willis, Kanye West and Danny Trejo). They won't airing during the Super Bowl.
Advertising Age has an almost complete list of what ads to expect. The usual brands are included - Budweiser (Stella Artois, Bud heavy, Bud light), GoDaddy.com, E Trade babies, generic car commercials (cars driving in deserts), Snickers, Doritos and movie trailers (Rio, Captain America, Pirates of the Caribbean 4, Thor, Transformers 3, Kung Fu Panda 2 and Cowboys & Aliens)
Below are two I'm most interested in. Coca-Cola has creative made by W+K and booming website Groupon.com will debut their first non-online creative ads.
Buy: Two spots, one 60 seconds in length
Creative: One ad called "Border Crossing" was shot in Morocco with two French actors, who share a Coke and resolve a border dispute; second ad features an animated dragon in a epic battle-like scene
Agency: Independent Wieden & Kennedy crafts ads for Coca-Cola.
Buy: One 30-second spot secured at nearly the last second after another marketer pulled out. The social discount service has also bought time during the pre- and post-game activities.
Creative: To be determined
Agency: Crispin Porter & Bogusky
Below is another W+K ad. Heineken 'Open Your World' was created by the Amsterdam W+K office. Positive response in Europe has convinced Heineken USA to bring the ad to the United States this spring.