Saturday, April 30, 2011

Bill Simmons' new sports and pop culture website now has an official name, URL and a debut date of sometime in June. "will be set apart from information-rich sports and news sites with a simple and elegant graphic style designed by renowned magazine designer Walter Bernard. Said Simmons, “We will not throw up 100 posts every day. We’ve figured out a way to highlight the best things we publish and make it easier for people who might not have a chance to visit the site more than three or four times a week to find everything they want.”

"a mix of original columns, long-form features, blog posts, and podcasts."

Notable talent

Bill Simmons - Editor-in-chief
Dan Fierman (former senior editor of GQ and EW) - Senior Editor

Consulting Editors - Malcolm Gladwell, Dave Eggers and Chuck Klosterman (Chuck will be writing about sports and culture exclusively for

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