"Pitching the [Timberland]’s sales executives and designers, he suggested a version made from exotic skins, like ostrich or stingray, which might push prices above $2,000.
Andy Friedman, an account executive, delicately pointed out that the company, which promotes sustainable manufacturing, refuses to work with such materials because the tanning process can be harmful to the environment.
Mr. Williams suggested that the company make a sample anyway, just for him, to see how his fans react.
“We won’t compromise when it comes to our product,” Mr. Friedman said.
NYT - "Pharrell Williams Is Still Asking, What If?"