Tuesday, August 21, 2012

The Creative/Influential Business Consultant

"Pitching the [Timberland]’s sales executives and designers, he suggested a version made from exotic skins, like ostrich or stingray, which might push prices above $2,000.

Andy Friedman, an account executive, delicately pointed out that the company, which promotes sustainable manufacturing, refuses to work with such materials because the tanning process can be harmful to the environment.

 Mr. Williams suggested that the company make a sample anyway, just for him, to see how his fans react.

“We won’t compromise when it comes to our product,” Mr. Friedman said.

“Well, what do you have, outside of the cow family?” Mr. Williams asked. “Do you have goat?”

NYT - "Pharrell Williams Is Still Asking, What If?"

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