"All Businesses Will Someday Die"

"One of the more interesting concepts Jeff Bezos briefly explored was the acceptance of the idea that all businesses will someday die. Eventually, they will become unnecessary, irrelevant, or inefficient if they don’t build a model around the inevitability of the future changing everything. The drone delivery marketing push was a well-executed viral project and opened a discussion about the future of consumer norms. Drones will inevitably play a role in the delivery of mass-market consumer goods, and Amazon will forever be credited as the disruptive imagineer that challenged the inefficient shipping industry. It can do this because technology companies are the only brands with global ambition that consumers will allow to be disruptive."

Grantland - "Jeff Bezos’s Drone War: Analyzing Amazon’s Airborne Disruption Plan" 
By Carles