Sunday, December 24, 2023

Snoopy, The Mascot of our Times.

The Atlantic - "The Hero Gen Z Needs"

Arch Digest - "Will 2024 Be the Year of Snoopy Girls?"

"The TikTok account @snooopyiscool, also known as Snoopy Sister, went viral earlier this year and has more than half a million followers. Other Snoopy videos on the app regularly rack up thousands, if not hundreds of thousands, of views. This online resurgence, primarily among young people, has mostly been fueled by short, shareable Peanuts clips set to surprisingly apt contemporary music. In them, Charlie Brown’s intrepid pet beagle tags along on the kids’ adventures—they often face some sort of problem but aren’t always left with an easy solution. Sometimes Snoopy is a help, and sometimes he’s a hindrance; other times, he’s on his own adventures. Regardless, Snoopy has always been defined in part by how emotional he is. Some fans say that his personality speaks to their inner child: He plays pretend and dreams big, while finding joy in little wins such as receiving a full bowl of food. But Snoopy’s grand feelings also reflect his existential side—a reminder of the comic’s original gloomy tone, the perception of which was softened and sanitized over subsequent decades. It seems that a new generation is finally seeing Snoopy for who he really is."

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