New York Times - "In Swirls of Stain, the Art of N.C.A.A. Branding"
"It was part backyard deck, part art installation. More than anything, it was a conversation piece.
“When people look at that, they’re going to think ‘mountains,’ ” said Dan Butterly, the Mountain West’s senior associate commissioner. “And they’re going to think ‘Mountain West.’ ”
Butterly represents a growing number of college administrators who see the basketball court as a blank canvas atop 90 feet of northern maple. It just needs a coat of imagination."
Oregon Ducks Basketball Court
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