The "average upscale Beijinger likes nothing more than to shuck his dress shoes for a pair of Enduring and Persevering, rev up his Precious Horse and head to the pub for a tall, frosty glass of Happiness Power.
Or, if he’s a teetotaler, a bottle of Tasty Fun.
To Westerners, that’s Nike, BMW, Heineken and Coca-Cola, respectively"
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