Innovate. Evolve.

"You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn’t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest. He would come on and do a set of acoustic guitar, and the audiences loved him. Then he brought out what became The Band, and they would all do an electric set, and the audience sometimes booed. There was one point where he was about to sing “Like a Rolling Stone” and someone from the audience yells “Judas!” And Dylan then says, “Play it fucking loud!” And they did. They kept evolving, moving, refining their art. That’s what I’ve always tried to do-keep moving. Otherwise, as Dylan says, if you’re not busy being born, you’re busy dying."

-Steve Jobs quote in 'Steve Jobs' by Walter Isaacson