I've read so many stories about this the past few days that I can't source the story so consider this like a guy telling you a story at a bar: some sports business analyst predicted that Nike will sell more NFL jerseys this year than Reebok did in the entire 10 years it had the exclusive rights. (that same analyst predicted that NFL Nike jersey success would lead to increased sales of NBA, MLB, MLS and NHL jerseys as well). Throwbacks back?
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