Monday, July 1, 2013
"Over the next few months, motorists speeding through the West Texas desert on Highway 90, just outside the arts town of Marfa, will encounter an unexpected roadside attraction: a white neon Playboy logo hovering above a matte-black 1972 Dodge Charger perched at an 18-degree angle atop a concrete plinth. Playboy Marfa, as it’s being called, is the first in a series of art projects commissioned by Playboy’s new creative team of Neville Wakefield and Landis Smithers meant to reintroduce the brand for a younger generation. It’s the work of Richard Phillips — the artist best known for his hyper-realistic portraits of women, often in the mode of the old-school magazine pictorial — who was a natural fit for the brand, Smithers said. “I loved his idea of this glowing symbol in the middle of nowhere as we — Playboy — are emerging from this period of darkness.”
New York Times - "An All-American Roadside Attraction in West Texas"
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