Friday, February 10, 2012


(photo taken on Houston St in New York, NY two nights ago)

Instagram: "Take a picture. Make it better. Share it instantly. That's all it does, but it does it very well. The app applies photo-filters that add a veneer of fake nostalgia to the present day, with Land Camera and Kodachrome hues. Then, if you want, you can post it on your social network of choice.

You can think of it like a visual Twitter, or a quicker Flickr."

"It has racked up more than 15 million users, who have uploaded some 500 million photos. The service has pulled in $7.5 million in investments, including money from Twitter founder Jack Dorsey. It's already available in ten different languages, and, having already scored a hit stateside, is piling on users in China, Brazil, and throughout Europe. All this without having a Web interface. All this while only being available on the iPhone."

"[Instagram] wants to be Facebook big. It wants to become the indispensable visual strorytelling medium. It wants to be an entertainment platform, where people can come and consume. And getting there means getting on every platform, in every country."

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