Friday, February 17, 2012

Kraft's MilkBite Mel

Droga5, the creative agency responsible for the Puma Hardchorus (Irish guys singing Savage Garden), the Mark Ecko spray painting of Air Force One stunt and the Cannes Lion winning Bing/Decoded campaign, has worked with Kraft to introduce Milkbites and it's new brand spokesperson/character featured in both videos.

Droga5 worked with Jim Henson's Creatue Shop to create the puppet, Mel.

AdAge - "How Kraft Created a Product From Scratch"
AdWeek - "Ad of the Day: Kraft MilkBite Bars"

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