Tuesday, February 14, 2012

Social Media Model - Kate Upton

Last night on David Letterman, 19-year-old Kate Upton debuted her cover of the Sports Illustrated swimsuit issue. Having found fame through a YouTube video of her "doing the dougie" at a Los Angeles Clippers game and with more than 170,000 Twitter followers the New York Times has written a feature breaking down how Upton has ascended to potential supermodel status.

“For a long time, fashion has been going to celebrities,” she said. “Celebrities are on the magazine covers, and nobody wanted models. But why not have a model celebrity? Why not a girl who comes with her own following? Social media brings a personality to models. That’s how consumers today decide what to buy.”

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