Grantland.com

Bill Simmons' new sports and pop culture website now has an official name, URL and a debut date of sometime in June.

Grantland.com "will be set apart from information-rich sports and news sites with a simple and elegant graphic style designed by renowned magazine designer Walter Bernard. Said Simmons, “We will not throw up 100 posts every day. We’ve figured out a way to highlight the best things we publish and make it easier for people who might not have a chance to visit the site more than three or four times a week to find everything they want.”

"a mix of original columns, long-form features, blog posts, and podcasts."

Notable talent

Bill Simmons - Editor-in-chief

Dan Fierman (former senior editor of GQ and EW) - Senior Editor

Consulting Editors - Malcolm Gladwell, Dave Eggers and Chuck Klosterman (Chuck will be writing about sports and culture exclusively for Grantland.com)

ESPN - All-Star Roster of Writers and Editors to Join New ESPN Site

The Dark Knight Rises to Begin Filming

TDKR, sequel to The Dark Knight and the third Christopher Nolan Batman film, will begin filming in Jodhpur, India this coming Friday, May 6.

Confirmed cast for TDKR.

Christian Bale - Bruce Wayne/Batman

Anne Hathaway - Catwoman

Joseph Gordon-Levitt - John Blake

Tom Hardy - Bane

Marion Cottilard - Miranda Tate

Gary Oldman - Commissioner Gordon

Morgan Freeman - Lucious Fox

Michael Caine - Alfred

NolanFans - The Dark Knight Rises Set to Begin Production in India

Wikipedia - The Dark Knight Rises

Artist: FAILE

Brooklyn-based artist duo Patrick McNeil (Edmonton, CA) and Patrick Miller (Minneapolis, MN) FAILE.

Wikipedia - FAILE

Google Image Search - FAILE

Official Website

"Steve Jobs In Carbonite iPhone Case"

$35

via uncrate.com

Metrodome / NFL Draft

Photos from - StarTribune.com

"Since March 25, crews of ironworkers, laborers, heavy-equipment operators and supervisors from Birdair have been replacing the Dome's 29-year-old storm-tattered roof with new Teflon-coated fiberglass, one panel at a time."

As crews work on fixing the dome and U.S. District Judge Susan Richard Nelson in Minneapolis denying the NFL's appeal, the Minnesota Vikings will be here in New York tonight with the 12th selection in the 2011 NFL draft.

Who should we draft? Nebraska CB Prince Amukamara, California DE Cameron Jordan? Anybody special going to fall to #12? Are we going to trade up? Trade down? Washington QB Jake Locker?

Beastie Boys - "Make Some Noise"

A lot of famous actors in this (on top of what we knew before - Rashida Jones, Steve Buscemi, Orlando Bloom)

The full 30-minute video is premiering at midnight tonight on MTV2, MTVU and VH1 Classic.

Tha Carter IV

Album artwork released today.

Album scheduled to come out June 14, 2011.

Bon Iver New Music

The short tease is the first preview of the album coming in June?

Han Rosling's World 1810-2010

Rise of the Planet of the Apes

The prequel coming out August 5, 2011.

POM Wonderful Presents: The Greatest Movie Ever Sold

Coming out April 22, 2011.

Carlos Boozer-Prince Renter Story

ESPN - Carlos Boozer Admires Prince's Spirit

"Chicago Bulls forward Carlos Boozer once rented his Beverly Hills house to Prince..."

""Supposedly, Prince changed the front gate to the Prince sign, he changed the master bedroom to a hair salon, he changed the streaming blue waters that led to the front door to purple water, he knocked out walls, he changed the molding on top of the ceiling. Booz was livid. So pissed off, so angry ... He put his Purple Rain stamp on it ... Booz was like, 'I was getting ready to go over there and beat this little man down.' And dude was just like 'Here, Boozer, here is a little check for about a million, it'll take care of everything, get it back the way you want it.' And Booz was like , 'This little man is cool as hell.'"

New Era Ad - Yankees v Red Sox

Alec Baldwin and John Krasinski (of The Office) talk trash for a new New Era ad.

Hope to see more of these soon.

Beastie Boys - "Make Some Noise" (Passion Pit Remix)

The first single off the Beastie Boys's May 3, 2011 album, Hot Sauce Committee Part Two.

"Make Some Noise" (Passion Pit Remix)

"Make Some Noise" (original)

Beastie Boys

Beastie Boy Adam Yauch has directed a 22-minute film inspired by the group's original "Fight For Your Right" music video.

The film featuring Susan Sarandon, Elijah Wood, Will Ferrell, Jack Black, Seth Rogen, Jason Schwartzman, John C. Reilly, Will Arnett, and Danny McBride looks to help promote the group's forthcoming album, Hot Sauce Committee Part 2.

Film trailer above and story @Pitchfork.com.

Facebook Stereotypes

GQ - Annoying Facebook Friends and Profiles: Humor

Hot Wheels

"This Hot Wheels "Secret Race Battle" video hit the Internet this week, a Projection Mapped Video that was displayed on Sydney's historic Customs House. Projection Mapping has been the go-to big ticket marketing project as of late."

Complex - Life in 4D: Check Out 5 0f the Coolest Ways Companies Have Been Using Projection Mapping

New York Public Library Overnight Scavenger Hunt

Mashable - New York Public Library Invites 500 to Overnight Scavenger Hunt

"The New York Public Library, which became the first public library to launch a Foursquare badge this week, is going one step further in mobile innovation by inviting 500 people to compete in a smartphone-based challenge for a library game night."

"Find the Future: The Game"

Gmail Motion

News released yesterday.

10 Dying U.S. Industries

Very interesting table put together by research firm IBISWorld.

Read NPR's story that breaks down why these industries are declining.

On a completely other business note, check out an interview with Smashburger CEO Dave Prokupek.

"Smashburger is the fastest three-year start for a restaurant company - in history"