A fun story from NPR's This American Life - #1 Party School (Penn State). Click here to stream.
33:11 into the story:
"Over the last 15 years or so Paul has witnessed a strange trend in student drinking, the ascendance and eventual dominance of light beer. As Paul remembers it, it went from Coors Light to Miller Lite to Bud Light and now....
"Most popular beer in State College right now I believe is Natural Light. It's inexpensive and very popular among the students"
Natural Light a.k.a. Natty Light is way beyond very popular among Penn State students it laps every other beer even though apparently no one likes it."
"It's pretty bad"
"But you have 3 cases of it?"