NPR – "Creator Of McDonald's Big Mac Dies At 98"
"Delligatti was one of McDonald's earliest franchise holders, opening his first restaurant in Pittsburgh in 1957. He eventually owned and operated 47 additional McDonald's locations in Western Pennsylvania, making him one of the single largest franchise holders in company history.
The menu was pretty simple back in those early days - hamburgers, cheeseburgers, fries and shakes. But Delligatti saw that his customers wanted something bigger, so in 1967 at his restaurant in Uniontown, Pa., he put together two hamburger patties, topped it with cheese, lettuce, onions, and pickles, and he developed a special sauce for the burger. He called it the Big Mac.
In a 1993 interview with the Associated Press, he said McDonald's initially rejected the burger.
"I tried for two years to have McDonald's let me try to make this Big Mac and they said no," Delligatti said, adding, "They figured, why go to something else if (the original menu) was working so well?"
So Delligatti made and sold Big Macs in his Pittsburgh-area restaurants, experimenting with the special sauce along the way, until eventually, McDonald's executives came around and began selling the Big Mac nationally. Now, almost 50 years later, the Big Mac is sold in more than 100 countries and has become the most popular sandwich on the planet, according to the fast food chain."
No comments:
Post a Comment