Roses are Red

Washington Post – "In rose beds, money blooms:How the rose trade lifted Colombia – and nearly erased an American industry"

"The majority of roses Americans give one another on Valentine’s Day, roughly 200 million in all, grow here, the savanna outside Bogota, summoned from the soil by 12 hours of natural sunlight, the 8,400-foot altitude and an abundance of cheap labor.

Thousands of acres of white-tarped greenhouses, some the size of several football fields, are crammed with seven-foot stems topped with rich red crowns. Many are pulled into warehouses by horses, chilled to sleep in refrigeration rooms, and then packed with other flowers onto planes — 1.1 million at a time — to be sold in the United States.

It’s peak season for a massive Colombian industry that shipped more than 4 billion flowers to the United States last year — or about a dozen for every U.S. resident."

...

"Walmart alone is purchasing 24 million Colombian roses to sell for Valentine’s Day. One of its senior associates, Deborah Zoellick, is so well known in Colombia and South Florida that her travels are closely tracked. That’s because any buying decision by the United States’ largest retailer can single-handedly change the flow of roses on two continents.

This year promised to be especially busy. Valentine’s Day falls on a Wednesday, a boon for Colombian growers, as they believe Americans are more likely to splurge on midweek sales and still count on extra purchases on the weekend before and after."