Time Zones for Sports

NBC Sports – "Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier"

Adam Silver: "Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer."