New York Times – "Goldman Sachs Has Money. It Has Power. And Now It Has a Font"
"Bespoke typefaces are an increasingly common corporate flex. Other companies that have recently commissioned them include Toyota, Duolingo, Southwest Airlines and CNN. Google has created several, from the minimalist Open Sans, to the playful YouTube Sans, to the ever-so asymmetric Scope One. Goldman intends to phase the font into its branding and marketing needs across its website, apps and even YouTube videos.
“Corporate fonts provide a consumer’s first impression,” said Sarah Hyndman, the author of “Why Fonts Matter” and the owner of Type Tasting, which offers multisensory font workshops. ““It sets a tone. It creates trust. It’s a flavor.”"
Previously,Netflix Designs Own Font