The Atlantic - "How Bad Bunny Did It"
"At the center of Bad Bunny’s sound is the rhythm that has ruled Latin American pop for decades: reggaeton, which marries dancehall and rap in crisp, minimalist fashion. Inspiring partying often with just a drum machine and a vocalist, reggaeton first flourished as the sound of working-class urban life in Puerto Rico. “This is where I was born, and so was reggaeton, just so you know,” Bad Bunny boasts in Spanish in one song.
He also grew up as a highly online Millennial at a time when American pop culture was ruled by Fall Out Boy’s pop punk, Lady Gaga’s synth pop, and Drake’s rap blues. All of those touchstones now inform his maximalist take on reggaeton. In any given Bad Bunny song, the melodies roll and sway between emo dejection and childlike glee, the electronic beats call to mind Nintendo games, and the low end churns as ominously as a lava pit. Bad Bunny’s vocal tone is unique: husky and flat, peppered with gasps and grunts, and shimmering with digital effects. He sounds like a ringmaster in a futuristic circus, and you don’t need to know Spanish to feel that a thrilling story is unfolding."
New York Times - "Super Bowl Halftime Is the World’s Biggest Stage. He Designs It."
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