Saturday, April 20, 2013
Revisiting The Neptunes
This weekend marks renaissance man Pharrell Williams's 40th birthday. To celebrate Williams's "eternal youth" The Fader magazine re-posted their 2002 cover story on The Neptunes production duo when they were on the top of all music charts.
The Neptunes: Never-Never Land
"The Neptunes have gone from being faceless up-and-coming producers (Kelis, Noreaga, Ol Dirty Bastard) to the more public duo who make club anthems (Jay-Z, Mystikal, Ludacris) to the current perception of them as the hottest production team who make millions doing remixes and songs for pop acts (Britney Spears, Backstreet Boys, P. Diddy) and aging hip-hop acts (Busta Rhymes, LL Cool J). And now there’s N.E.R.D., the producers-as-group outfit featuring Pharrell Williams, Chad Hugo and their Virginia Beach buddy Shay, with their debut In Search Of…"
“Most thugs and models (and thug models) listen to the same shit. And a lot of it is produced by the Neptunes,” he writes me. “The Neptunes are the acknowledgement that hip-hop is pose. They say, ‘These days anybody can be hip-hop stars, even us.’”