"Over the next few months, motorists speeding through the West Texas desert on Highway 90, just outside the arts town of Marfa, will encounter an unexpected roadside attraction: a white neon Playboy logo hovering above a matte-black 1972 Dodge Charger perched at an 18-degree angle atop a concrete plinth. Playboy Marfa, as it’s being called, is the first in a series of art projects commissioned by Playboy’s new creative team of Neville Wakefield and Landis Smithers meant to reintroduce the brand for a younger generation. It’s the work of Richard Phillips — the artist best known for his hyper-realistic portraits of women, often in the mode of the old-school magazine pictorial — who was a natural fit for the brand, Smithers said. “I loved his idea of this glowing symbol in the middle of nowhere as we — Playboy — are emerging from this period of darkness.”
New York Times - "An All-American Roadside Attraction in West Texas"
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