Saturday, February 24, 2024

Rise of Women's Sports


NY Mag - "Women’s Sports Are About to Explode"
By Will Leitch

"But this is still America, and the real way movements break through is by making money. That’s where television comes in. As sports becomes even more essential to a media industry desperate for something people will watch live, women’s sports is a growth market. The WNBA just signed a record rights deal with ESPN and Ion Television; last year’s NCAA tournament was up a full 103 percent on 2022; the Women’s World Cup Final in 2015 was, until last year’s Men’s World Cup Final, the most-watched soccer match in United States history. And of course last year also featured the Nebraska women’s volleyball game, held in the school’s football stadium, which drew 92,003 fans, breaking the (unofficial) record for the most people ever to watch a women’s sporting event in person. Watching the highlights of that event is legitimately moving, and signify what might still be possible down the road."

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