LeBron's Nike Deal with HBCU Florida A&M Rattlers

 

Sportico – "Florida A&M's LeBron Nike Deal Features Millions in Gear and Star Promotion"

"These extracurricular considerations are not common among equipment or merchandising contracts for most Division I universities, regardless of their size.

In his statement last week announcing the deal, FAMU athletic director Kortne Gosha said the agreement “allowed us to reimagine, challenge the norms of our industry and be the model for leveling the playing field” for HBCUs."