Saturday, May 7, 2022

Googie Architecture


From Axios What's Next on 5/3:

Long before there was Google, there was "Googie," a style of architecture born in Southern California that symbolized futuristic aspirations and modern cool, Jennifer learned during a visit to Los Angeles last week.

  • Popular from the 1940s-1970s, the style features "Space Age designs symbolic of motion, such as boomerangs, flying saucers, diagrammatic atoms and parabolas," per Wikipedia.
  • The name comes from Googie's Coffee Shop, which was at the corner of Hollywood Boulevard and Crescent Heights until 1989. The term "Googie architecture," meant as a pejorative, was coined in a 1952 article in House and Home magazine by Douglas Haskell, who apparently found it tacky.
  • Jennifer made it to two Googie landmarks during her trip — Pann's Coffee Shop, above, and Swingers, below — but didn't have time for others, like the oldest surviving McDonald's, in Downey, California. (Next time!)

Googie icons located outside California include the Seattle Space Needle, the old Eero Saarinen TWA Terminal at JFK Airport in New York and the "Welcome to Fabulous Las Vegas" sign in Sin City.

Additional Links:
Wikipedia - Googie Architecture
Eater Los Angeles - "A Pilgrimage to the World's Oldest Surviving McDonald's"
Master Class - "Guide to Googie Architecture: 13 Iconic Googie Buildings"
Curbed New York - "Preserving an icon"

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