Rest of World - "How to buy a chicken sandwich in Shenzhen"
"By combining social media and infomercial sales tactics, livestream retail has grown into a $100 billion industry in China during the pandemic. On shopping and social apps, fast-talking hosts pitch their sales around the clock, while buyers interact with them and place orders with a few taps on their phones. By the end of 2021, 464 million users were shopping during livestreams, a 20% increase from a year ago. McKinsey estimates 10% of all e-commerce revenue comes via livestreaming in China."
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