New York Times - "What the Champions League Is Lacking"
"Reluctantly, the Champions League — and the constellation of Europe’s great clubs who have come to regard it as their objective and birthright — will cede the limelight to the World Cup: five prime weeks in the middle of the season handed over to international soccer, that anachronism of a bygone age, glossy club soccer’s unwelcome, ugly cousin.
There is no shortage of reasons for club soccer to resent this intrusion: the financial ramifications of losing those weeks of television real estate; the potential risk of injury to players paid not by their national associations but by the clubs; the sense that the engine of the sport is being forced to stall so that the hood can be polished.
But greater than all those, perhaps, is the unhappy reminder that, while the Champions League is the most glamorous and most exclusive club competition on the planet, it is only the most glamorous and most exclusive club competition on the planet. The qualifier — “club” — tells a story of its own. For all the money, for all the power, for all the stories and the scenes, the World Cup is still the biggest show in town.
It is worth pausing to reflect on why that might be; after all, it does not fit neatly with what we assume modern consumers — sorry, fans — want from sports. As discussed in this space a couple of weeks ago, audiences are drawn to soccer games by two factors in particular: the familiarity of the brands — sorry, teams — involved, and the stakes for which they are playing.
The World Cup, like the Champions League, delivers both in spades. There is no brand recognition quite like being a nation state, with your own seat at the United Nations and history of governmental corruption and fully equipped army, obviously. And there is no tournament quite so doused in risk as the World Cup, in which one misstep can waste four years’ work.
In every other aspect, though, the World Cup comes up short. It cannot match the Champions League for prize money, or for star power — Haaland, like Mohamed Salah and the noted nation state of Italy, will be absent from Qatar — or, most crucial, for quality. The Champions League, now, is where the finest soccer in the world is played. The World Cup, by contrast, is pockmarked by flaws.The World Cup, like the Champions League, delivers both in spades. There is no brand recognition quite like being a nation state, with your own seat at the United Nations and history of governmental corruption and fully equipped army, obviously. And there is no tournament quite so doused in risk as the World Cup, in which one misstep can waste four years’ work.
In every other aspect, though, the World Cup comes up short. It cannot match the Champions League for prize money, or for star power — Haaland, like Mohamed Salah and the noted nation state of Italy, will be absent from Qatar — or, most crucial, for quality. The Champions League, now, is where the finest soccer in the world is played. The World Cup, by contrast, is pockmarked by flaws.
That is unavoidable, of course. If Manchester City lacks a striker, it can go out and buy the best one it can find. Spain, as it has helpfully proved over the last several years, does not have that luxury. Like everyone else, it has to make do and mend. Its coach does not have the opportunity of endless training sessions to hone a system that might accentuate the team’s strengths and disguise its weaknesses; a few days is all that is available.
And yet, still, the World Cup possesses the quality of a Black Hole; it draws in the light from even the brightest stars around it. The first phase of the Champions League, like the early rounds of domestic soccer, will have the feel of an appetizer, for fans and players. Games will be played with an awareness that nobody wants to miss the main course."
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