New York Times - "Why Is This Colorful Little Wheel Suddenly Everywhere in Japan?"
"In the United States, when people have heard of the development goals at all, it is often from right-wing media portraying them as part of a radical socialist plot. A less polarized, more community-oriented (and perhaps less cynical) Japan has coalesced around the goals as a feel-good, and in theory do-good, endeavor."
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"There have also been concerns that companies and government agencies are publicly supporting the goals as a way to burnish their image rather than make real change — a phenomenon that has been labeled “S.D.G.s washing.”"
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