Wednesday, December 13, 2023

2024 Food Trends


Axios - "Pickles, halloumi and camel milk: What we’ll be eating in 2024"
By Jennifer Kingson

"Get ready to eat more buckwheat, pickles, caramelized bananas, cinnamon sugar, dressed-up ramen, grilled halloumi cheese and Korean cuisine in 2024 — and to wash it down with a tall, cool glass of camel milk."


"What they're saying: Ultra-processed food — soon to become more widely known by its acronym, UPF — is poised to become the new "junk food," Mintel, the market research firm, says in its 2024 food trends report."


"Where it stands: "Newstalgia" is trending, as boomers, Gen Xers and millennials recall food faves of yesteryear, according to the 2024 food trends report from Datassential, a restaurant and menu consultancy.

"Pickles are the 'it' ingredient again," the report said. (Evidence includes Claussen's pickle-flavored wine spritzer and Heinz's new pickle ketchup.)

Espresso martinis — a '90s throwback — are "one of the fastest-growing menu items in the last 12 months," Datassential says."


"Details: Predictions for "hot" foods and ingredients in 2024 include:

Shawarma, shaved ice, mustard seeds and Spam. (Datassential)

Birria, Wagyu beef, stuffed vegetables, hot honey breakfast sandwiches and grilled/cooked cheeses (like raclette and halloumi). (National Restaurant Association)

Buckwheat (in noodles, granola, pancakes), cacao pulp, plant-based seafood and gourmet ramen. (Whole Foods)"


"Now trending: Restaurants that serve West African, African and Lebanese food are on the upswing, OpenTable CEO Debby Soo tells Axios."


""Bulgogi, bibimbap and the beloved Korean fried chicken are becoming increasingly popular," according to Food By Design, a culinary consultancy. "In the coming years, we expect their popularity to soar, with new Korean classics like tteokbokki (rice cakes) and japchae (sweet potato noodles) becoming more mainstream."

"Chaos Cooking" (Dec. 2022)
2022 Food Trends (Dec. 2021)

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