Wall Street Journal - "From ‘Piece of Junk’ to Prize Showpiece: The Rise of the Everyday Classic Car"
"“People collect or buy the stuff that they kind of imprinted on when they were younger,” Rabold said.
That has helped shift the landscape of the “collector” scene beyond the baby boomers to what Gen Xers and millennials grew up idolizing. Tyson Hugie, 44, has owned more than 50 cars, especially from Honda and Acura. He makes YouTube videos about his 12-car collection in his home city of Phoenix. Among them, a 1989 Honda Prelude 4WS, the same type of car he drove in high school.
“It’s kind of like a time machine,” he said. “I get in that car, and I’m taken back to being 17 years old.”
The average age among Hagerty’s customers in 2025 was 53, but Gen-Z is the company’s fastest-growing customer base. Insurance policies are up 48% year-over-year for Hagerty’s Gen-Z drivers.
Dominic DiLettera, 19, is a sophomore in college in Rochester, N.Y. He saved all his birthday money and every allowance since he was 7 years old, knowing he would one day want to buy a car. At 15 he decided he wanted something fun, so he paid $3,000 for a 1989 Chevrolet Cavalier Z24—a sporty version of Chevy’s boxy compact car."
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