Newspapers are going bankrupt and ceasing publication. The way stories are written in newspapers you would think that the world of news was crumbling. But, the public has just moved online. While newspapers are lost trying to figure out how to charge user fees, bloggers have found ways to capitalize on CPMs.
1. Gawker - $170 million
2. Huffington Post - $90 million
3. The Drudge Report - $48 million
4. Perez Hilton - $32 million
5. Sugar, Inc. - $27 million
Click here to read the rest of the Top 25.
What I actually don't know is the value of newspaper websites like the Wall Street Journal, New York Times and Washington Post. They might bring in more ad revenue than blogs, but the scary figure is that these blogs are creating such high revenue without the high expense of expert journalists. Perez, as a self-made blogger last year made $32 million. Crazy.
1 comment:
I think the biggest thing to take from this is how cheap blogs are. After the top 5 or so, there is a huge drop off. Most of the blogs on that list are only worth a few million. From a business perspective, that means that it's very hard to generate money from blogs. Gawker and the Huffington Post have created media brands by being the parents of smaller blogs involved in diverse niches. Most blogs are worthless without their creator (Drudge, Perez, TechCrunch).
Also surprised not to see Celebuzz (With Leather, WWTDD) on there.
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