Tuesday, February 5, 2013

Budweiser's In-Home Hockey Goal Light

Wired - "Budweiser Embraces the Internet of Things With In-Home Automatic Hockey Goal Light" 

"If you’re not a hockey fan, you may not know the red light’s iconic flashing, spinning glow and horn sound that accompany every goal. It’s the sport’s equivalent of a soccer announcer’s “goooooool!” or a football player doing a touchdown dance. It’s a moment of ecstatic release in a game characterized by constant tension in the ebb and flow of plays.

The Budweiser Red Light works by connecting to your Wi-Fi network. After configuring the device with an Android or iPhone app to tell it what teams you are rooting for, it sits sleeping in your rec room. When a game is on, it wakes up and starts listening over the network for a score. When the puck goes in the net, the light goes crazy.

“We are not joking: It’s real, it works and you can buy it.”"

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