How Dogfish Beer Is Made

The makers of Dogfish Head Beer have documented how their making their first gluten-free brew, the strawberry-and-honey-flavored Tweason 'ale, with a series of GIF images known as a "cinemagraph" and described by Dogfish as "journalistic" visual vignettes.

Watch the whole process below

Genius Marketing: Artsy Animated GIFs Show Beer-Making Process