Thursday, December 13, 2012
The Atlantic - "The Deer Paradox"
"After decades of decline, fewer than 14 million Americans are active hunters today. In 1991, about 1 in 13 adults hunted; today, just 1 in 18 do. Hunters are also getting older: their average age is about 46 and keeps inching up. Like the deer, they have spread far beyond their traditional habitat. More than half of hunting-license holders now live in suburbs and cities, where they face a new challenge: gaining access to hunting land.
But these difficulties notwithstanding, the actual business of hunting is booming, and it is increasingly dominated by a few big chain stores. One of the largest of the mega-outfitters, Cabela’s, saw its annual sales grow from $500 million in the late 1990s to $2.8 billion today."