Droga5, the creative agency responsible for the Puma Hardchorus (Irish guys singing Savage Garden), the Mark Ecko spray painting of Air Force One stunt and the Cannes Lion winning Bing/Decoded campaign, has worked with Kraft to introduce Milkbites and it's new brand spokesperson/character featured in both videos.
Droga5 worked with Jim Henson's Creatue Shop to create the puppet, Mel.
AdAge - "How Kraft Created a Product From Scratch"
AdWeek - "Ad of the Day: Kraft MilkBite Bars"
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