Saturday, December 12, 2020

Pantone Colors of 2021: Ultimate Gray and Illuminating


"The prognosticators began by acknowledging the shades of gray in which we have all been immersed. Indeed, of all the grays in the palette, Ultimate Gray is a determinedly neutral kind of gray. It is not the dark gray of gathering storm clouds or the dour gray of institutional sameness or the dim gray of skulking in the shadows or the soft, luxurious dove gray of Dior, but a more solid, granite-like gray. The kind of gray of wisdom (gray beards!) and intelligence (gray matter!) and construction.

“It’s a dependable gray,” Ms. Eiseman said

One person’s dependable is another person’s depressing, however, which is where Illuminating comes in. It’s not the egg yolk-like yellow of Mimosa, the color of the year of 2009, nor an acidic or highlighter yellow, nor the “go into the light” yellow of the afterlife, or sci-fi adventure, but more of a sunshine, or smiley face, yellow.

Together, Ms. Eiseman said, “the color combination presses us forward.” It has been popping up everywhere, from Nike to the Marks & Spencer Pornstar Martini cans."

Ultra Violet (December 2017)
Greenery (December 2016)

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